Our founder does not like the spotlight on her, so we shall speak of her in the third person.
❖ It happened during the Ides of March in a land far, far away…
❖ Actually, it was in Irvine, California, at the beginning of COVID
❖ Our fearless leader suffered from acne
❖ Her derm sang praises of an oral antibiotic, touting its rare side effects
❖ Who knew she would be the .001%?
❖ As COVID shook the world, this little pill rocked her life….and not in a good way
❖ While her journey towards clear skin remained sluggish, her hair loss journey took off with a bang.
❖ The mirror was no longer her friend
❖ Damn pill, she said
❖ She got sad, then she got mad, really, really mad
❖ She went on a quest…well, actually she searched Google, like normal people…
❖ Too many products, too many gimmicks, too many false hopes - $225 eye creams should come with a hot masseuse, right?
❖ So while fanatically hunting for a permanent cure for acne (Oh, yes she will), she dreamt of four serums. No, really, it was an actual dream! The Basics. Loaded with goodies.
❖ Cut through the noise, her brain said
❖ K.I.S.S. - Keep It Simple Sexy, it whispered
❖ It. Was. On.
❖ Her formulator cried himself to sleep at nights, her Project Manager recoiled at every resubmission form, but the Big Cheese persevered….
❖ K.I.S.S. she repeated with a glazed look
❖ “Eight months to formulate”, they said. A mere two and a half years later…..
❖ Simplicity was the goal and she finally attained it
❖ And now, here we are….