Hi, I’m Jasmine.
I turned my trauma into something good.
Once upon a nightmare…
It all started in sixth grade when I was cursed with acne. I tried all kinds of over-the-counter meds, but nothing helped. So I decided to go hardcore and see a dermatologist. I was prescribed Retin-A, and guess what? My acne blew up worse than ever. For a whole year!
But wait—things got worse.
My next circle of hell was oral antibiotics. You know those super-rare “adverse reactions”? Well, lucky me! 👋 I lost half my hair in two weeks. Jealous yet?
I found the problem.
I dove in and learned everything I could about skincare, and I discovered something. All those proven, powerful, popular ingredients on the market? They weren’t good for sensitive skin. They were too concentrated. Too irritating. Too much.
My aha... moment.
What we needed were intermediate products to help us sensitive types acclimate to strong, powerful ingredients. We needed the good stuff, only gentler, to ease us forward on our skincare journey. I vowed to bring these products into the world.
We made it happen.
I spent years learning from ingredient pros and teaming up with top formulators. We curated result-driven, science-backed ingredients for multitasking formulas. The result? Se.lo—just what your skin has been waiting for!
I've got you (and you've got se.lo).
Se.lo stands for self-love, and so do I. Life’s tough enough without stressing over your skin. I hope you’ll use our gentle, effective products and give your skin—and yourself—the love you deserve every day.
Have you tried se.lo yet?
It’s about time!